Zorakle Profiles
We are a franchise specific solutions provider offering a suite of customizable assessments. Zorakle Profiles' meta-analysis methodology provides insights no singular profile, survey, algorithm or assessment can, and has changed the way in which franchisors select franchisees. We integrate seven statistically validated sciences and use both normative and ipsative scoring methods. Zorakle Profiles tools provide greater accuracy in predicting business success than companies using single science or single scoring methods. Our SpotOn! science determines compatibility and predicts performance. Zorakle tools reduce recruitment and support costs while increasing franchisee validation and performance.
Faster ramp-up
Better quality franchisee and faster ramp-up.
better validation
Greater franchisee satisfaction and validation.
reduced cost to support
Reduced cost to train and support franchisees.
greater retention
Stronger franchisee compliance and retention
Products
SpotOn! Profile
- SpotOn! Profile modules include: Values, Stages of Growth, Culture, Work Style, Skills, Sales Style, Business Path, Focus Preference, Emotional & Social Intelligence and Meta Programs. Unlimited Monthly or As You Go Subscriptions Available.
SpotOn! Blueprint
- SpotOn! Blueprint quantifies what separates your top performers from mid and low performers. Franchisees are assessed based on agreed upon performance criteria. Includes SpotOn! Match membership. *Qualifications apply.
SpotOn! Eclipse
- Eclipse Reports compare prospective franchisees to your SpotOn! Blueprint. You can see instantly which candidates are compatible and have the greatest potential for performance.
SpotOn! Match
- Franchisors do you want more high quality, right-fit leads? Brokers are you finding it difficult to understand 300+ franchise concepts in your inventory? SpotOn! Match is a data driven and scientific way to facilitate franchisee-to-franchisor fit.
Testimonials
Videos
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SpotOn! Match Program
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Jenna Lamb: Nothing Bundt Cakes
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Start-up to Supersized
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Franchise Satisfaction & Franchisor Growth
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Franchisee Performance Blueprint
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Seth Lederman: The Franchise Consulting Company
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Marcos Moura: Amada Senior Care
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Keith Mathias: WIN Home Solutions
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SpotOn! for Zors
News Webinars & Training
Latest News
Safety, Strength, and Scalability: How Ally Collinsworth Built a Top-Performing Barre Franchise
When Ally Collinsworth decided to leave her corporate career producing commercials for brands like Hyundai and Apple, she wasn’t chasing a hobby. She was building a business. Today, she operates one of the top-performing studios in The Bar Method system — and her journey offers powerful lessons in conviction, culture, and smart financial decision-making. From[…]
Confidence Is a Strategy: How Julie DeLucca-Collins Helps Women Step Fully Into Their Power
What if confidence wasn’t something you were born with? What if it wasn’t a personality trait — but a deliberate strategy? In this episode of The Franchise Woman Podcast, Rebecca Monet and Tracy Kawa sit down with Julie DeLucca-Collins — founder of Go Confidently Services, host of the Casa de Confidence Podcast (ranked Top 10[…]
Building Franchise Growth That Fits: Fractional Leadership, Systems, and Community
Insights from Becca Page Ruebke Franchise growth isn’t just about awarding units—it’s about building systems that support real people with real goals. In a recent episode of The Franchise Woman Podcast, Becca Page Ruebke, franchise development expert at Stay In Your Lane, shared a thoughtful perspective on what it takes to scale franchise brands intentionally—without[…]
From the Valley to the Summit: What Terry Blachek’s Franchise Journey Teaches Us About Growth, Grit, and Perspective
In the world of franchising, we often celebrate rapid expansion, impressive unit counts, and successful exits. But what we don’t hear nearly enough about is the road between—the setbacks, uncertainty, and resilience required to keep moving forward. In a recent episode of The Franchise Woman Podcast, Rebecca Monet and Tracy Kawa sat down with franchise[…]
When Corporate Layoffs Create Franchise Momentum: Why 2026 May Be a Turning Point for Smart Franchisors
A recent article written by Morgan Wood on 1851 Franchise highlights a growing reality in 2026: widespread corporate layoffs — driven by AI efficiencies, restructuring, and return-to-office mandates — are reshaping the professional landscape. As explored in “Mass Layoffs Are Destabilizing the Labor Landscape; Corporate Escapees May Turn to Franchising as Their Next Step” on[…]
Keep Calm and Get Things Done: Leadership Poise When Pressure is High
Featuring Beth Toenies on The Franchise Woman Podcast In franchising, leadership isn’t tested when things are running smoothly. It’s tested when everything hits at once: deadlines, decisions, difficult conversations, unexpected changes, and high expectations from the people depending on you. In those moments, the leaders who stand out aren’t always the smartest or most experienced.[…]
The Resale Revolution: Why Franchise Succession Is the Hidden Growth Strategy
Franchise growth is often measured in new unit openings. But one of the most powerful — and often overlooked — growth strategies in franchising isn’t about expansion at all. It’s about succession. A recent article by Monica Feid in FranchiseWire, “Resale Revolution: How Franchise Succession Yields Success,” highlights why franchise resales are becoming a strategic[…]
Employee Retention Is the Real Franchise Growth Strategy — And Zorakle Profiles Is Making It Easier
In franchising, growth depends on consistency. And consistency depends on people. A recent guide written by Eddy Goldberg on Franchising.com, “Retaining Franchise Employees,” highlights a truth many franchise operators know firsthand: hiring is only half the battle — retention is what protects profitability and brand performance. You can read the full article here:👉 https://www.franchising.com/guides/retaining_franchise_employees.html For[…]
Why Confidential Questionnaires Are Essential in Franchise Candidate Evaluation
In franchising, the goal isn’t simply to award franchises — it’s to award them to the right people. Strong brands understand that franchisee selection is one of the most important decisions a franchisor will ever make. The wrong franchisee can create operational issues, damage brand reputation, and impact unit performance. The right franchisee, on the[…]
Culture, Passion, and Presence: What Sustainable Franchise Growth Really Requires
Insights from Tatum Crews, VP of Sales at The Spice & Tea Exchange As franchise systems scale, the challenge isn’t just adding locations—it’s preserving the culture, relationships, and leadership principles that made the brand successful in the first place. In a recent episode of The Franchise Woman Podcast, Tatum Crews, Vice President of Sales at[…]
Meta Programs in Franchise Consulting: Close More Deals by Understanding How Candidates Think
Why do some candidates move decisively through due diligence while others stall, question everything, or constantly ask for “one more option”? The answer often isn’t financial.It’s psychological. In this month’s broker webinar, Rebecca Monet explored three powerful NLP Meta Programs — unconscious mental filters that shape how individuals process information and make decisions. Understanding these[…]
Removing the Invisible Brake: How Hidden Friction Sabotages Success
Why do so many capable, driven people struggle to achieve the success they want—despite setting goals, working hard, and following proven systems? According to Dr. Noah St. John, the answer has very little to do with effort and everything to do with what’s happening beneath the surface. In a recent episode of The Franchise Woman[…]