Welcome Aboard Service Master Clean

Welcome Aboard: Service Master Clean Service Master Clean is committed to growing their franchise system with right-fit franchisees. They recently engaged Zorakle Profiles in a research project to determine the DNA of their ideal franchisee. Zorakle’s SpotOn! Blueprint uses 7 statistically validated sciences to determine the attributes that separate high performing franchisees from low performers.[…]

Zaxby’s: Right Fit Franchisee DNA

Owning a Zaxby’s is a little like joining a family without changing your last name. (If that sounds creepy, well, you have your relatives to blame.) Because to them, being part of the Zaxby’s family means having access to some of the best support in the foodservice business. They began as a family, building a[…]

Ricki Wilkins of Deka Lash talks about her fascination with antiques and politics

She’s not all work, work, work. Ricki Wilkins, senior franchise developer for Zee Sprout and Deka Lash is one diverse lady. In this SpotOn! Chat Ricki shares with Rebecca Monet, of Zorakle Profiles her adventures antiquing and passion for politics.

The Stubborn Franchisee vs the Tenacious Franchisee

I recently had a conversation with a franchisor who was telling me about a franchisee who was stubborn. Being somewhat willful myself I quizzed him on what made him think his franchisee was stubborn rather than tenacious. The franchisor told me the franchisee was seriously under performing. Seems the franchisee was spending the majority of[…]

Ricki Wilkins: Moth to Flame

Charisma is a difficult attribute to quantify; yet Ricki Wilkins embodies it. Ricki Wilkins, is the senior franchise developer for Zee Sprout and Deka Lash. In this SpotOn! Chat she talks with Rebecca Monet, CEO and Chief Scientist of Zorakle Profiles about her love of people and how it helps her as a franchise development[…]

Control Culture Franchise System

The Control Franchise Culture

What are the attributes of a Control Franchise Culture? How can you tell if a prospective franchisee will fit within a Control Franchise Culture? Are you as a franchisor, operating within a Control Culture? This short SpotOn! Basics training with Rebecca Monet, Chief Scientist of Zorakle Profiles, discusses the unique characteristics of a Control Culture[…]

Selecting the right franchisee scientifically

Sidney Lee , Director of Franchise Sales at Launch Entertainment Centers Franchise and Business Consultant at The Franchise Workshop interviews our CEO and Chief Scientist Rebecca Monet on this episode of Franchat. Rebecca Monet shares how a divine intervention took her from a world traveling trainer and public speaker to inventor of the SpotOn! Match[…]

The Compete Franchise Culture

What are the attributes of a Compete Franchise Culture? How can you tell if a prospective franchisee will fit within a Compete Franchise Culture. This short SpotOn! Basics training with Rebecca Monet discusses the Compete Franchise Culture. Take the SpotOn! Profile yourself: https://www.zorakle.net/assessment/welcome/leadership

He’s a Turd

I got a call the other day from a franchisor. He says, “I understand you’re in the profiling business.” I said, “Yes, sir we are.” He says, “Can that profiling tool of yours tell me if someone is gonna be a turd?” “Well sir, that depends what you mean by turd.” “You know turd. He[…]

Robert Bruski: A Man of Many Passions

Passion drives Robert Bruski and he has many: he has a rock band, plays competitive pool and basketball, he’s a kick boxer, skier and still finds time to act as a mentor and sit on the board of advisors of an organization helping at risk and homeless youth. Listen in to Robert Bruski, CFO of[…]

Huddle House: Right Fit Franchisee DNA

Huddle House is an iconic Southern diner franchise known for big, hearty breakfasts, signature Southern hospitality, and their motto of “Any Meal. Any Time.”  Proven Model. Repeat Business. Huddle House has been a family favorite Southern dining franchise for more than 50 years. How has Huddle House lasted so long in the competitive restaurant industry?[…]