Assessment Usage Screen Shot

Who Says 4th Quarter is Slow in Franchising?

The business ownership ‘bug’ has bitten many. Our franchisor and franchise broker clients were busy in September, October and November 2018! Over 1400 prospective franchisees and 3200+ Business Builder Profiles, SpotOn! Profiles and Eclipse Comparison Reports generated in October. To check your numbers log into your Zoracle dashboard. Looking forward to seeing December and January[…]

SpotOn! Match

SpotOn! Match: Scientific Zee-to-Zor matching

SpotOn! Match has been used in Australia, Turkey, Italy, Ireland, France, United Kingdom, Brazil and Portugal and will be available in the USA and Canada early 2019. Pre-register now: http://offers.zoracleprofiles.com/spot-on-match The SpotOn! Match will categorically compare your prospective franchisee to the high performing franchisees within franchise systems that Zoracle Profiles has completed a Top Performer[…]

Franchisee Recruitment, Franchisee Sales, Franchisee Training, Franchisee Marketing

Customized Franchisee Training

Why customized training is so important “The most useful training is the training that is customized to the franchisee. One-size-fits-all only creates mediocrity,” according to Monet. She suggests taking a closer look at the franchisee, measuring areas where they are strong and exploiting the areas where they are weak to customize training in such a[…]

Steve Olson of Olson & Associates interviews 10 of the top franchisee recruiters. The final lesson: Stop Selling. Start Bonding.

Don’t Sell. Bond.

Don’t Sell. Bond. by Steve Olson Times have changed.  When looking at the past in our rear view mirror, we can see that franchise recruiters could more easily capture a prospect’s attention, build camaraderie, and foster a personable connection with prospective buyers. Our sales prescription called for a dose of likeability, stir in some engaging conversations,[…]

Rebecca Monet's The Empire Franchise article in FranchiseExpo.com, Stages of Growth, Franchise Marketing, Franchise Broker, Franchisee Profiling

The Empire Rules

Franchise Size Does Matter I know you’ve likely heard otherwise, but trust me size does matter. If some politically correct Ms. Know It All franchise broker has told you otherwise she’s pulling your chain. Sure, there are a few David and Goliath stories out there in franchising, and like most Americans I like to root[…]

Office Pride Commercial Cleaning completed Zoracle Profiles' Top Performer Blueprint on current franchisees.

Office Pride Completes Top Performer Research

Office Pride Completes Top Performer Blueprint Office Pride recently completed their Top Performer Blueprint Research. Going forward Office Pride will use the Eclipse Comparison Report which categorically compares prospective franchisees to Office Pride’s top performers. A Bit About Office Pride Office Pride Commercial Cleaning Services, business has been built on a reputation for quality. Office[…]

Franchise Business Review’s Multi-Unit Guide provided at FUM’s Multi-unit Conference highlights the Top 12 Traits of high performing franchisees as researched by Zoracle Profiles.

The Top 12 Traits of Top Performing Multi-Unit Franchisees

Top 12 Traits of Top Performing Multi-Unit Franchisees Franchise Business Review’s Multi-Unit Guide provided at Franchise Update Media’s Multi-unit Conference highlights the Top 12 Traits of high performing multi-unit franchisees as researched by Zoracle Profiles.