Zaxby’s: Right Fit Franchisee DNA

Owning a Zaxby’s is a little like joining a family without changing your last name. (If that sounds creepy, well, you have your relatives to blame.) Because to them, being part of the Zaxby’s family means having access to some of the best support in the foodservice business. They began as a family, building a[…]

The power of connection with Lisa Welko

Is the desire to connect innate? If so, why are some not so good at it? Why is connection in business so important? Are there businesses that require greater skill in this area? Another lively discussion with Lisa Welko, of Integrity Franchise Group and Rebecca Monet of Zorakle Profiles.

CarePatrol: Top Performer Franchisee DNA Established

CarePatrol is the nation’s largest senior placement organization with over 150 local senior advisors. CarePatrol advisors provide Peace of Mind to clients and their families. Shannon McInnis will gladly accept SpotOn! Match referrals from franchise consultants.

Phil Mettra at FranServe Conference

In an ever growing virtual world, it’s always great to connect face-to-face with our franchisor and franchise broker clients. Here’s Phil Mettra, Zoracle Profiles’ VP of Client Development strutting his stuff at FranServe’s 2019 Convention in Denver, Colorado.

The A to Z’s of Buying a Franchise

DENVER, CO - NOVEMBER 11: Julio Vergara works on doing and oil change, at a Grease Monkey in east Denver, on a truck owned by active army soldier Luke Goeckner, November 11, 2013. Veterans got a free oil change at many Grease Monkey locations for Veterans Day. (Photo By RJ Sangosti/The Denver Post)
DENVER, CO – NOVEMBER 11: Julio Vergara works on doing and oil change, at a Grease Monkey in east Denver, on a truck owned by active army soldier Luke Goeckner, November 11, 2013. Veterans got a free oil change at many Grease Monkey locations for Veterans Day. (Photo By RJ Sangosti/The Denver Post)
Big trade show moves to the hometown of Re/Max, Qdoba, Grease Monkey, Camp Bow Wow. Representatives of more than 200 franchises will be in Denver for Franchise Expo West Thursday, Friday, and Saturday, meeting face-to-face with prospective franchisees for businesses ranging from quick-service restaurants to in-home care providers to cell-phone repair companies.
Learn more here.
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Rebecca Monet article "Can a Big Ship Tun" article in FranchiseExpo.com, Stages of Growth, Franchisee Marketing

Can A Big Franchise Ship Be Turned?

Can A Big Franchise Ship Be Turned?

There was once a franchise company, a very big ship with many years of significant history behind it. Thousands of franchisees were spread across all continents with the potential to make a major impact. But in past few years a deep rift had developed between franchisees on the frontline and the support services at headquarters, creating relational tension and operational sluggishness. The organization had many silos, and both senior executives and franchisees worked in isolation from one another. In some areas there were pockets of collaboration and entrepreneurial dynamism. In too many, however, there was fear, conflict and stagnation. These realities pose tremendous challenges to any Stage 4 Empire franchise causing one to ask: can a culture be transformed? Can a big ship be turned?

This is an excerpt from Rebecca Monet’s September article Can a Big Ship be Turned? found in the resource center on FranchiseExpo.com. […]

SpotOn! Basics, Franchisee Profiling Tools, franchise development

SpotOn! Profile Basics Lesson 6

Zoracle’s SpotOn! Basics: Business Path This is the 6th of 7 videos in the SpotOn! Basics training series. The SpotOn! Profile helps franchise brokers and franchise companies determine if a prospective franchisee is a good fit. This training addresses the business path and sales style of a prospective franchisee. Reach out if you have question[…]

Top Traits of the Best Franchisee Recruiters

1851 Magazine picks up Joe Mathews’ article Who Makes a Great Franchisee Recruiter. Joe’s article highlights the Top 8 Traits of Franchise Sales Pros research Zoracle Profiles completed in 2015 on 41 top performing franchisee recruiters. Reach out to Aubree Coderre directly at aubree@zoracle.net if you would like the full report. Read more here.