FBN 2Q2018 in Orange County

This month Mary Ann O’Connell of FranWise ® and Lori Lofstrom of Holmes Lofstrom hosted the Q2 Orange County Franchise Business Network meeting.  As one of the San Diego FBN hosts, I’ve always found value in attending other area meetings, but after seeing the topic for this session and the panel of speakers I knew I[…]

Zoracle SpotOn! News, SpotOn! Eclipse Report, Franchisee Selection, Franchise Marketing, Franchise Broker

SpotOn! News

What makes Wild Birds Unlimited so special … besides Paul Pickett? They are rated #1 in Retail for Franchisee Satisfaction by Franchise Business Review (FBR). Their pre-opening support covers business planning, site selection, lease negotiations, classroom and in-store training, store design and layout. Are you on our mailing list to receive webinar invites and monthly[…]

Franchise Business Network 3Q2016 Meeting in San Diego

FBN in San Diego: 2016 4th Quarter Meeting

San Diego Franchise Business Network Anniversary We’re excited to announce our next FBN will be our 1 year anniversary. We’d like to say a huge thank you to everyone who has supported, sponsored and most importantly attended the events. When:        Monday, December 5th Where:       SOCI Headquarters Register:    http://sdfbn.gr8.com

Zoracle Profiles new mobile-friendly franchisee assessment

SpotOn! is now Mobile Friendly

Zoracle’s SpotOn! Profile Mobile Friendly You asked. We listened. SpotOn! Assessments now has easier mobile access, making taking the assessment via smartphones and tables easy-pease. If your prospects are completing the assessment from your website or from a direct invite they can complete the assessment anytime, anywhere. With 68% of emails being opened from a[…]

Values-Based Marketing webinar, franchisee recruitment, franchise development, Franchise sales, Franchisee Profiling, Franchise Broker

Get Em’ to Take the Profile!

Get Em’ to Take the SpotOn! Profile Webinar! When: Thursday, July 28 Time: 11:00 PDT A common question our clients ask is: how do you get prospects to take the assessment? We decided to turn to our franchisor and franchise broker clients and ask them to share their best practices and success stories. Participating panelists:[…]

Stages of Growth in Franchising: Fit Matters

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Call it alignment. Call it fit. Call it what you want.

Bottom-line you wouldn’t buy a pair of $80 shoes if they pinched your toes, caused blisters on your heels are made you walk like a pregnant penguin in stilettos would you?  Then why spend $80,000 on a business that will rub you the wrong way?

Now that we got that out of the way, let’s look more closely at the Stages of Growth in franchising so you can find a business that’s a perfect Cinderella glass slipper fit.  I’ll address each stage in separate articles.

Note: This is an excerpt from Rebecca Monet’s article Stages of Growth in Franchising in Franchise Expo’s Online resource center. This month Rebecca Monet discusses the characteristic that make-up a Stage 1: Entrepreneurial Franchise System, as well as the challenges and benefits to prospective franchisees.

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Webinar: FBR’s Ops Series

FBR’s 2016 Ops Webinar Series Five Sessions: May 10 | May 12 | May 17 | May 19 | May 24 Grow your brand and improve overall performance by gaining powerful insight into the best operational practices employed by today’s leading franchise experts! This five-session program returns in 2016, taking a deep dive into new topics with our expert[…]

Values-Based Marketing webinar, franchisee recruitment, franchise development, Franchise sales, Franchisee Profiling, Franchise Broker

SpotOn! Marketing

Successful marketing is a cross between the science of motivation and the art of attraction. In this webinar you will learn how to attract more of your ideal franchisee. Franchisees that are a good fit and have the the greatest likelihood of high performance. When: Thursday, April 21th @ 10:00am PST Where: https://attendee.gotowebinar.com/register/1925514614231343873

FranZoo In San Diego

San Diego’s Franchise Business Network (FBN) launched the infamous FranZoo this month. Teams squared off attacking marketing, events, shows and merchandising challenges. Winners were presented awards fitting such an event. Winners included MaryAnn O’Connell of FranWise, Cheri Carroll, Marcos Mouro of Amada Senior Care and other franchise professionals. Event was held at the Jack in[…]

FBN San Diego: April 6

Whatever you have planned, don’t miss our next FBN meeting! We’ll be doing a mind-bending interactive exercise that will challenge your franchise creativity, competitive spirit and expertise. You will pioneer a first-ever franchise that should take San Diego County by storm. Today this breakout brand enjoys astounding success in the San Francisco and Atlanta franchise[…]

FBA San Diego: Jan 26

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Thank you to everyone who came to the 1st Quarter 2016 San Diego Franchise Business Network event. A special thank you to Dan Martin of IFX for hosting the location and sharing his expertise with the group.

Our 2nd quarter meeting will hosted by Jack in the Box in April.

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