Research: Marriage is Good for Franchise Sales

Our franchising colleagues Steve Olson and Rebecca Monet recently completed an in-depth Masters of Franchise Sales study about what separates top-notch franchisee recruiters and everyone else in the field.

We spotlighted their findings in our last blog, titled “Who makes a great franchisee recruiter?” One of the amazing “I never saw that coming” takeaways was that 40 out of 41 respondents designated as “top franchise salespeople in the country” were married. We thought this warranted highlighting, analysis and deeper understanding on its own.

This is an except from Joe Mathews’ article Why 98% of Top Franchisee Recruiters are Married