Franchisee Performance

Annual Franchisee Performance Research

Would you be willing to participate in a science project if you knew it would benefit franchising? We are in hopes of dissecting correlations between psychometric markers and franchisee satisfaction and performance.

We’ll compare demographics markers such as gender, investment, years in business, education and marketplace to psychographic markers including values, emotional and intelligence, culture and core competencies.

We will compare top performers across brands, markets and industries. This to our knowledge is the first time a research project of this magnitude has been done. Our goal is to uncover correlations not seen before and potentially debunk some long-standing myths. We are interested in providing hard data to recruit high performing franchisees in your market niche.

We will NOT be using a personality test. There is less than a .03 correlation between one’s personality and performance. Likely if you have used personality tests with prospective franchisees you will validate that. We are interested in direct correlations to compatibility and performance thus we’ll be using science-based and franchisee specific assessments.

What’s in it for you? You will receive a report with overall results and individual results of your top performing franchisees. White paper will be available at Franchise Update Media’s Leadership Conference in October. We know this information will prove valuable in your recruitment, selection, training and support of franchisees. There is not cost or obligation for you to participate.