Steve Olson of Olson & Associates and Rebecca Monet of Zoracle Profiles discuss a few of the findings from their year-long research on top performing franchise sales professionals.
Ground-breaking research delineating the attributes of top performing franchise development professionals is now available to franchisors seeking more effective hiring and ongoing training practices for their sales people. This study was prompted by franchising’s current crisis in recruitment talent, which is costing brands in lost deals, marketing expenses and royalty fees.
Conducted by Olson & Associates and Zoracle Profiles, summarizes the preliminary results of a ten-month study of 40 of the best and brightest franchise sales performers. “The meta-analysis approach of this study provides insights no singular profile, survey, algorithm or assessment can, and will likely change the way in which franchisors hire, train and communicate with franchise sales professionals,” according to co-author Rebecca Monet.