The warden in Cool Hand Luke is right, we have a failure to communicate. Unlike the warden however, we do not want to resort to violence to get the point across. Internal marketing is an often overlooked and crucial piece of a franchise system. In most companies, messaging to employees does not treat the target audience as intelligent or as the brand ambassadors that they are. Most external marketing assumes that the target audience is intelligent and desires what the brand is promoting. This goes doubly in this world of franchising where franchisors are always trying to ensure that they and their franchisees are on the same page.
Read Chris Morrison’s article here: https://www.betheboss.com/resources/franchise-articles/a-failure-to-communicate