Lessons in Franchising by Aesop, retold and revised by Rebecca Monet

Aesop’s Franchise Lessons

Aesop’s Franchise Lessons

The Donkey and the Grasshoppers, revised and retold by Rebecca Monet

A Donkey having heard some Grasshoppers chirping and singing was highly enchanted. Desiring to possess the same charms of melody, he asked, “Grasshoppers what is it that makes you sing so beautifully? Is there a special food that you eat?” “Yes,” replied the Grasshoppers, “we will tell you a secret. We drink only the dew found on flowers and leaves.” The Donkey was so eager to have a beautiful voice that he ate and drank only dew, and in a short time died of hunger.

Lesson #1: Where one may prosper, another may starve

It’s natural to envy another’s success or talent. In fact, envy has played an important role in human’s quest for resources and survival for centuries. Envy motivates us to strive to take what another person possess, achieve it for ourselves, or better it. […]