Keith Gerson, FranConnect, Steve Olson, Olson and Associates, Red Boswell, Expense Reduction Analysts, Gary Gardner, Franchise Update Media

Leaders & Legends in the Franchise World

Red Boswell (ERA), Gary Gardner (Franchise Update Media), Steve Olson (Olson & Associates) and Keith Gerson (FranConnect) took a moment to pose for the camera during the awards dinner at Maggiano’s in Buckhead, GA. Another great Franchise Leadership and Development Conference.

Rebecca Monet joins Bonnie Dillabough on SpotOn! Chat to discuss the Stages of Growth of a Franchise System

Hybrid Franchise System

SpotOn! Chat: The Hybrid Franchise System   SpotOn! Chat with Rebecca Monet of Zoracle Profiles and Bonnie Dillabough discussing Stage 5 Hybrid Franchise Companies and their attributes, crises and means of ongoing growth. Zoracle’s science-based franchisee profiling tool helps franchisors make informed franchise marketing, franchise recruitment and franchisee selection decisions.

Rebecca Monet article "Can a Big Ship Tun" article in, Stages of Growth, Franchisee Marketing

Can A Big Franchise Ship Be Turned?

Can A Big Franchise Ship Be Turned? There was once a franchise company, a very big ship with many years of significant history behind it. Thousands of franchisees were spread across all continents with the potential to make a major impact. But in past few years a deep rift had developed between franchisees on the[…]

Zoracle Profiles a preferred vendor to IFPG franchise brokers and franchise companies.

IFPG Members

Zoracle Profiles Preferred Vendor to IFPG Zoracle Profiles has officially joined the International Franchise Professionals Group (IFPG). We look forward to serving IFPG franchise brokers and franchisors. All IFPG members are encouraged to take advantage of our 30-day FREE trial offer. Sign-up here: Broker: Franchisor:

Steve Olson of Olson & Associates interviews 10 of the top franchisee recruiters. The final lesson: Stop Selling. Start Bonding.

Don’t Sell. Bond.

Don’t Sell. Bond. by Steve Olson Times have changed.  When looking at the past in our rear view mirror, we can see that franchise recruiters could more easily capture a prospect’s attention, build camaraderie, and foster a personable connection with prospective buyers. Our sales prescription called for a dose of likeability, stir in some engaging conversations,[…]