Rebecca Monet teaches meta programs and how they effect a prospecgtive franchisee's decision making

Decision Making Strategies

SpotOn! Selling: Decision Making Strategies Meta Program are scarcely conscious, yet enormously influential filters that individuals use to process, make sense of and respond to information from the world around them. In this video you’ll learn 3 Decision Making Meta Programs including: Optional vs. Procedural, Sameness vs. Exception and Internal vs. External.

Rebecca Monet's The Empire Franchise article in FranchiseExpo.com, Stages of Growth, Franchise Marketing, Franchise Broker, Franchisee Profiling

The Empire Rules

Franchise Size Does Matter

I know you’ve likely heard otherwise, but trust me size does matter. If some politically correct Ms. Know It All franchise broker has told you otherwise she’s pulling your chain. Sure, there are a few David and Goliath stories out there in franchising, and like most Americans I like to root for the underdog. But bottom-line, it’s tough to go up against a behemoth franchise brand. Besides, David had God (a pretty big dude) on his side providing a serious competitive advantage.

This is an excerpt from Rebecca Monet’s most recent article The Empire Rules Unchallenged in Franchise Expo’s online resource center for prospective franchisees where she discusses the pros and cons of Stage 4 Empire franchise systems.

If you’re curious about your franchise system’s stage of growth, or what impact your stage of growth has on your franchisee recruitment we would be happy to discuss.

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