Stages of Growth in Franchising: Fit Matters
Call it alignment. Call it fit. Call it what you want.
Bottom-line you wouldn’t buy a pair of $80 shoes if they pinched your toes, caused blisters on your heels are made you walk like a pregnant penguin in stilettos would you? Then why spend $80,000 on a business that will rub you the wrong way?
Now that we got that out of the way, let’s look more closely at the Stages of Growth in franchising so you can find a business that’s a perfect Cinderella glass slipper fit. I’ll address each stage in separate articles.
Note: This is an excerpt from Rebecca Monet’s article Stages of Growth in Franchising in Franchise Expo’s Online resource center. This month Rebecca Monet discusses the characteristic that make-up a Stage 1: Entrepreneurial Franchise System, as well as the challenges and benefits to prospective franchisees.