Lonnie Helgerson joined Stan Friedman and Paul Segreto on Franchise Today. “Every year tens of thousands of new franchisees open their doors for business and look to fulfill the American dream of success, and every year hundreds of new franchise companies announce their plans to be the next McDonalds, Subway Restaurants, Marriott, RE/MAX, or Great[…]
SpotOn! Selling: Comfort Zone Zoracle Profiles’ president and chief scientist Rebecca Monet discusses Meta Programs the mental filters individuals use to make decisions. In this video we learn about the Comfort Zone and Direction Sort and how the effect a prospective franchisees decisions.
Call it alignment. Call it fit. Call it what you want. Bottom-line you wouldn’t buy a pair of $80 shoes if they pinched your toes, caused blisters on your heels are made you walk like a pregnant penguin in stilettos would you? Then why spend $80,000 on a business that will rub you the wrong[…]