Too Many Leads

Article by: Aubree Coderre Let’s face it. Lead generation is a hot topic. How do people get leads and how do they get MORE leads?  Many conversations at the IFA Annual Convention touched on the topic. From our stand point, at Zoracle Profiles MORE leads is never the answer, rather how to get RIGHT FIT[…]


IFA 2016 – San Antonio

Another IFA Convention has come to an end and we could not be happier with having been in attendance. Connecting with fellow franchise professionals, clients and hearing some of the challenges and milestones in franchising are just a few of the reasons anyone should attend next years Convention in Las Vegas.  


Communication: The 4th C

In our article, The 3 C’s of Franchisee Selection we discussed franchisee Compatibility, Competencies and Capacity. Today, I’d like to introduce you to the 4th C: Communication. There are three primary aspects of effective communication including: Values, Communication Style, and Meta Programs.

Wild Birds Unlimited

Welcome: Wild Birds Unlimited

Zoracle Profiles’ newest client Wild Birds Unlimited completes top performer research. What makes Wild Birds Unlimited so special … besides Paul Pickett? They are rated #1 in Retail for Franchisee Satisfaction by Franchise Business Review (FBR). Their pre-opening support covers business planning, site selection, lease negotiations, classroom and in-store training, store design and layout. Their on-going support includes marketing, merchandising and[…]