Personality test are ineffective for franchisee selection. Zoracle Profiles provides a meta-analysis approach to franchise recruitment, selection, training and support.

Ink Blots

Stop Using Personality Test to Select Franchisees Personality tests are about as useful as ink blots when selecting a franchisee. There is less than 3% correlation between personality and performance. Stop using personality tests. Listen to Rebecca Monet’s interview on SpotOn! Chat with Bonnie Dillabough where she addresses the many reasons it’s a bad idea[…]