If your franchise is a good fit for expansion into other countries, you might want to consider India. The opportunity to expand into a market before your competition gets there can have many great benefits, and the expanding culture of India is wide open for those quick enough to see an opportunity. Is India a[…]
One of the awesome franchises who participated in the Franchise Performance Research white paper by Zoracle Profiles and Franchise Business Review is Aurelio’s Pizza. It is always fascinating to hear the stories behind successful franchises and how they came to be. This story is particularly warm and we wanted to share it with you. Listen[…]
Franchise marketing success can be a delicate balance between traditional marketing, word of mouth and social media. You hear it everywhere, “Social media is the next big thing in marketing” and “Companies need to create relationships and make connections with their customers”, but no one tells you how to use social media successfully to do[…]
Check out Hera Hub, one of our amazing clients. This brilliant concept networks women entrepreneurs with others while allowing them to have a professional work space and a place to conference with clients on a professional level without the expense and challenges presented working from home or leasing an office. Hera Hub uses Zoracle SpotOn![…]
Max Million does it again. Quick 4 minute video on the Values, Motives and Fears of an Achiever and the attributes that would make them a good franchisee within the right franchise system.
After providing a brief thought on the assessment component of Culture I was asked by a couple of franchisors to provide some detail on the 4 standard types of culture. These four cultures are the Collaborative Culture, the Creative Culture, the Competitive Culture and the Control Culture. Rather than trying to produce something meaningful on[…]